"Open, lay down, rest."
"Open, lay down, rest". - our Easter campaign has been launched
In this campaign, recipients are again encouraged to use a very simple recipe from Dan Cake instead of spending hours preparing Easter sweets, giving themselves more time for the things they enjoy.
Users searching the Internet for recipes for Easter baked goods will be directed to the campaign website, where they will find, among other things, spots and creative recipes. Each of them is based on a similar recipe: just open a favorite baked good from the Dan Cake brand's Easter offer, then place it on the Easter table and... relax - savoring the free time gained in this way.
The activation is accompanied by two video spots that will be aired as part of an outreach campaign on YouTube and social media:
The campaign will be further strengthened by activities undertaken by influencers. "DowboryBeHappy," i.e. Joanna Koroniewska and Maciej Dowbor , and "Here we go again," known as Ula and Olek, will take up the subject of preparing Christmas baked goods on their channels on Tik Tok in a playful formula familiar to their viewers.
Promotional activities will also be carried out in popular shopping apps (Listonic, Moja Gazetka, Glovo).uam.
In this year's installment of the Easter campaign, we are once again demonstrating not only the versatility and convenience of the products in our seasonal holiday offerings, but also how much of a convenience they are in our busy daily lives.
Our cupcakes, cakes, Easter ramekins and muffins not only taste homemade, but also look great on holiday tables or in Easter baskets. And in addition, they allow us to save time, which we can spend not on hectic preparations in the kitchen, but as we like best
Our cupcakes, cakes, Easter ramekins and muffins not only taste homemade, but also look great on holiday tables or in Easter baskets. And in addition, they allow us to save time, which we can spend not on hectic preparations in the kitchen, but as we like best
Victor Kowalski
Head of Marketing, Dan Cake Polonia
The strategic concept, creative line, advertising creations and creation of the campaign's website are the responsibility of the Ancymony agency, which also manages social media communications and takes care of PR and media relations. The spots were produced by Spotlight Film, under the direction of Katarzyna Dziadosz and Mateusz Mirocha, and Bluerank is responsible for building reach and the digital media campaign.
